Creative Exploration

by Mac Karlekar

Creativity can be defined as the ability to come up with original and innovative ideas, concepts, or solutions to problems.

It involves using imagination, intuition, and critical thinking to generate new and unique ideas or products that have value and usefulness. Creativity can be expressed through various mediums, such as art, music, literature, science, and technology, and it can be applied to different fields and domains.

People who exhibit high levels of creativity often possess traits such as curiosity, open-mindedness, risk-taking, and persistence.

Creativity is essential for innovation and progress, and it is a valuable skill that can be developed and nurtured through practice and exposure to diverse experiences and perspectives.

Here we will explore ideas that integrate different aspects of creativity into imagining something new.

Come, and collaborate with us to feel the power of #CreativeExploration. 

Asking WhatIf questions you always wanted to ask

  • What if art became integral part of work culture?
  • What if AI can be trained to be non-bias?
  • What if customers tell you what adverts they want to see?
  • What if employees use creative thinking to define and execute their objectives?
  • What if new function for creative exploration is created in a organisation?
  • Is there a better way to work with others?
  • Along with you, we will explore tough and curious questions with aim of finding answers together ...

Why you
should join to think different

Thinking differently, from a creative perspective, means approaching problems, ideas, and situations in a unique and unconventional way. It involves breaking away from conventional thinking patterns and exploring new and innovative ways of approaching challenges. This type of thinking often involves questioning assumptions, challenging existing beliefs, and taking risks to explore new possibilities.

Creative thinking can involve looking at things from a new angle, imagining solutions that have not been tried before, and considering different perspectives and points of view. It often requires being comfortable with ambiguity and uncertainty and being willing to experiment and explore possibilities even if they seem unconventional or risky.

Thinking differently can lead to new insights, discoveries, and solutions that may not have been possible through traditional thinking methods. By exploring new and different ideas, creative thinkers can find innovative solutions and create new products or services that can have a positive impact on society.

Here are some examples of companies that dared to think differently

  1. Apple Inc.: One of the best examples of thinking differently is Apple Inc. When Apple first introduced the iPod, the world was already filled with portable music players. But Apple’s design team, led by Steve Jobs, reimagined the product, creating a device that was more intuitive and user-friendly than any of its competitors. They also integrated it with iTunes, which revolutionized the music industry.
  2. Post-it notes: Spencer Silver, a scientist at 3M, was working on a new adhesive in 1968 when he accidentally created a weak and non-toxic glue that didn’t bond strongly to surfaces. It took several years, but another 3M employee, Art Fry, saw the potential of the weak adhesive when he struggled to keep bookmarks in his hymnal. He realized that the weak adhesive would make a perfect bookmark that could stick to paper but be easily removed. This eventually led to the creation of Post-it notes.
  3. Airbnb: The founders of Airbnb, Brian Chesky and Joe Gebbia, were struggling to pay their rent when they decided to rent out their living room space to attendees of a design conference in San Francisco. They decided to provide an airbed and breakfast to their guests, and thus the idea for Airbnb was born. They initially thought of it as a way to make some extra money, but they soon realized that there was a larger market for people who were looking for unique and affordable accommodations.
  4. Tesla: Elon Musk, the founder of Tesla, wanted to create a car that was sustainable and environmentally friendly. He saw that the current electric car market was limited and that the technology had not yet been fully developed. He decided to create a high-end electric sports car that would prove that electric cars could be both environmentally friendly and fun to drive. This led to the creation of the Tesla Roadster, which became the first electric car to travel more than 200 miles on a single charge.

These are just a few examples of how thinking differently from a creative perspective can lead to innovative solutions and products that change the world.

Key areas we will cover together



  • Think Differently: What does this really mean (to you)
  • Use-cases led approach to think differently
  • Exploring Creativity: Understanding different dimensions
  • Case Study Session: One case study to go-deeper
  • Bringing Convergence to chaos created by silo-thinking
  • Practical Exercise: Hands-on activity to think differently



  • What is stopping you to be creative?
  • Imagining a better world through creative lens?
  • Exploring frameworks for integrating creativity
  • Being ready not just for today but also for tomorrow: Building a continuous Innovation mindset across organisation


Mac delivers results in a way that inspires trust. (compare Stephen M. R. Coveys definition of leadership.
Working with Mac is great. To me he was truly a trusted partner and advisor. He was closely collaborating with me and other senior stakeholders on our global transformation program. He was always bringing in great ideas combined with critical thinking and delivery mindset, which many leaders miss. I particularly liked his very structured approach to strategy & innovation combined with the will and capability to deliver innovation. To us he delivered great value in helping us with strategy, innovation scouting & delivery. But equally important – he always did it in an encouraging and fun way to ensure adoption and win-win across different functions
He has a unique ability to understand the complex internal organisation dynamics & market trends influence on the business. He always takes a collaborative approach to work and challenges constructively if needed.
I welcome future opportunities to work with him anytime.


Max Schubert

Global Digital Transformation Lead, DWS Group
Get in touch