Demystifying Digital Transformation

by Mac Karlekar

Digital transformation has been made confusing by a combination of factors, including:

  1. Rapidly evolving technology landscape: The pace of technological change is accelerating, with new digital technologies and tools emerging all the time. This can make it difficult to keep up with the latest trends and determine which technologies are most relevant and valuable for an organization.
  2. Lack of standardization: Digital transformation is a complex and multifaceted process that can vary significantly depending on the industry, organization, and specific objectives. There is no standardized approach or set of best practices that can be applied universally, making it challenging to navigate the landscape and determine the right course of action.
  3. Overuse of jargon and buzzwords: Digital transformation is often accompanied by a great deal of hype and buzzwords, such as “big data,” “cloud computing,” and “AI.” This can create confusion and make it difficult to understand the practical implications and benefits of these technologies in real-world scenarios.
  4. Fragmented ecosystem: Digital transformation involves a wide range of stakeholders, including technology vendors, consultants, internal IT teams, and business leaders. This can lead to a fragmented ecosystem with different perspectives and priorities, making it challenging to achieve alignment and coordination.
  5. Lack of clarity around goals and outcomes: Digital transformation can mean different things to different organizations, and there is often a lack of clarity around the specific goals and outcomes that are being pursued. This can make it difficult to measure success and determine whether digital transformation initiatives are delivering the desired results.

Digital transformation training can demystify and simplify the process by providing a structured framework and practical guidance for organizations to navigate the complexities of digital transformation. Here are some ways that digital transformation training can help:

  1. Define key concepts and terminology: Digital transformation training can provide a clear understanding of the key concepts, technologies, and trends that are driving digital transformation. By defining and clarifying these terms, organizations can better understand the implications of digital transformation and identify opportunities for implementation.
  2. Provide practical guidance and best practices: Digital transformation training can offer practical guidance and best practices for implementing digital transformation initiatives, including tips for planning, execution, and risk management. This can help organizations to avoid common pitfalls and achieve success more quickly.
  3. Offer case studies and real-world examples: Digital transformation training can showcase case studies and real-world examples of successful digital transformation initiatives in a variety of industries and contexts. These examples can provide inspiration and guidance for organizations to develop their own digital transformation strategies.
  4. Foster collaboration and alignment: Digital transformation training can bring together stakeholders from different parts of the organization and foster collaboration and alignment around a shared vision for digital transformation. By engaging leaders, IT teams, and business units, organizations can develop a holistic approach to digital transformation that is aligned with their overall strategic objectives.
  5. Simplify the process: By breaking down the digital transformation process into manageable steps and providing clear guidance and support, digital transformation training can simplify the process and make it more accessible to organizations of all sizes and levels of digital maturity.

Course Outcomes

  • Understand the path, skills and measures needed for digital makeover: B2B, B2C, B2E
  • Build confidence on understanding digital trends and applicability to your own business
  • Differentiate global case-studies across different industries and functions to explore applicabilityat current place of work
  • Understand the impact of digital transformation on (re)defining operating model
  • Apply an end-to-end picture of digital transformation, eco-system of partners/ providers, roadmapfrom vision to execution and measurement
  • Assess digital channels and understand their strategic role versus tactical needs
  • Measure digital investment returns (TCO reduction versus Disruptive business model change)
  • Select the appropriate combination of strategies for your organisation
  • Establish self-learning pathway through use of tools and (free) digital learning portal catalogue
  • Takeaway Formula2GX Digital Beehive research methodology and ACE Experience framework foroutcome based journeys

Why you
should attend

In recent years we have seen some of the most innovative and exciting firms grow and developas a result of digital and technological advances. The world’s largest taxi firm owns no taxis,and one of the world’s leading hospitality firms owns no hotels. Yet, both firms have growninto household names by simply harnessing the power of innovation and technology to offersomething different, whilst directly engaging with their target audience through digital applications.What was once a channel for information is now a blend of experiences and opportunities.

The digital world has evolved at a phenomenal rate and allowed firms to revolutionise their practicesthrough technology and transform the way their customers interact with them. However, withsuch a fast pace of change it can be difficult to create a strategy for brands rather than just “react” to circumstances. Digitisation is blurring the lines between sectors and placing fresh demandson both leadership and organisational strategy. Many CEOs are choosing to lead the digitaltransformation themselves, particularly in industries that are being heavily disrupted as the wholeorganisation is impacted. This is an essential course for leaders to assist them in learning how to assess

Key areas to be covered in the programme and documentation



  • The Digital Revolution: Key stages influencing our today and tomorrow
  • Use-cases led approach to demystify digital technology trends across the value chain
  • Digital Foundations Key Blocks of the Transformative Digital Journey
  • Case Study Session: External Fortune 500 CXOs perspectives on Digital Transformation Speaker 1
  • Bringing Convergence to chaos created by silo-thinking
  • Practical Exercise: Hands-on #DigitalDIY exercises



  • Group Exercise: Benchmarking digital (channels) best practices for your company
  • Transformation Case Studies: How digital winners think and what you can do to learn from them, compete or collaborate
  • Zones (bringing best of the world): USA, Europe, BRICS, Rest of World
  • Case Study Session: External Fortune 500 CXOs perspectives on Digital Transformation Speaker 2
  • Changing mindset towards #DigitalStrategy and Execution of it
  • Being ready not just for today but also for tomorrow: Building a continuous Innovation mindset across organisation


Mac delivers results in a way that inspires trust. (compare Stephen M. R. Coveys definition of leadership.
Working with Mac is great. To me he was truly a trusted partner and advisor. He was closely collaborating with me and other senior stakeholders on our global transformation program. He was always bringing in great ideas combined with critical thinking and delivery mindset, which many leaders miss. I particularly liked his very structured approach to strategy & innovation combined with the will and capability to deliver innovation. To us he delivered great value in helping us with strategy, innovation scouting & delivery. But equally important – he always did it in an encouraging and fun way to ensure adoption and win-win across different functions
He has a unique ability to understand the complex internal organisation dynamics & market trends influence on the business. He always takes a collaborative approach to work and challenges constructively if needed.
I welcome future opportunities to work with him anytime.


Max Schubert

Global Digital Transformation Lead, DWS Group
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