Digital transformation is using digital technologies to change how businesses operate and deliver value to customers fundamentally. As such, digital transformation training can help individuals and organizations better understand and implement these technologies and practices in their operations.
There are several options available for digital transformation training, including:
Online Courses: Several online platforms, such as Coursera, edX, and Udemy, offer courses on digital transformation. These courses are often self-paced and can be completed in a few weeks or months.
Workshops and Seminars: Many companies and consulting firms offer workshops and seminars on digital transformation. These can be in-person or virtual and often provide hands-on training and practical examples.
Certification Programs: There are several certification programs available that provide in-depth training on digital transformation. These include programs from professional associations such as the Digital Marketing Institute and the Institute of Management Accountants.
On-the-Job Training: One of the best ways to learn about digital transformation is through on-the-job training. This can involve working on digital transformation projects and collaborating with colleagues who are experienced in this area.
Choosing a training program that fits your specific needs and interests is essential. It would be best if you also considered the provider’s reputation and the quality of the training materials before signing up for a course or program.
Digital transformation training can help C-suite leaders overcome several challenges, including:
If CSuite leaders are adequately trained, they can take advantage of several opportunities, such as:
Here are some examples of how digital transformation training has impacted C-suite leaders:
The Chief Marketing Officer (CMO) of a retail company attended a digital transformation training program and used the knowledge gained to develop a new digital marketing strategy. This strategy resulted in a significant increase in online sales and improved customer engagement.
A healthcare organisation’s Chief Information Officer (CIO) completed a digital transformation certification program and identified new opportunities for using digital technologies to improve patient outcomes. The organization launched several new digital health initiatives as a result.
The Chief Operating Officer (COO) of a manufacturing company attended a digital transformation workshop and developed a new supply chain strategy that leveraged digital technologies such as IoT sensors and blockchain. This strategy resulted in significant cost savings and improved operational efficiency.
Overall, digital transformation training can help C-suite leaders to understand better and navigate the complex digital landscape, identify new opportunities for growth and innovation, and develop the skills and capabilities needed to execute digital transformation initiatives.
Typical Reasons Why Digital Transformation Fails
Digital transformation initiatives can fail for several reasons, such as:
Inadequate technology infrastructure: Digital transformation requires a robust technology infrastructure to support the new digital systems and processes. Without the necessary hardware, software, and IT capabilities, digital transformation initiatives may fail to deliver the expected results.
Top Failures & Lessons learnt
Blockbuster: Blockbuster Video, once a giant in the video rental industry, failed to adapt to the rise of digital streaming and the decline of physical media. Despite opportunities to invest in new digital technologies and business models, Blockbuster was slow to change, ultimately leading to their bankruptcy in 2010.#
Target Canada: In 2013, Target launched an ambitious expansion into the Canadian market. However, they encountered significant challenges with their supply chain and IT systems, leading to issues with inventory management, pricing, and customer experience. This resulted in significant losses, and Target ultimately withdrew from the Canadian market in 2015.
Knight Capital: In 2012, Knight Capital, a financial services company, suffered a major technology failure when a software upgrade went awry. The glitch caused the company to make erroneous trades, resulting in a loss of over $400 million and nearly bankrupting the company.
Nokia: Once a dominant player in the mobile phone industry, Nokia failed to keep pace with the rise of smartphones and the emergence of new digital ecosystems. Despite attempts to pivot their business and develop new products, Nokia was ultimately acquired by Microsoft in 2014.
Healthcare.gov: In 2013, the launch of the Affordable Care Act’s healthcare marketplace was plagued with technical issues and performance problems, leading to significant delays, frustrated consumers, and negative media coverage. The site eventually recovered, but the initial failure had lasting consequences for public perception of the program.
These examples highlight the importance of robust infrastructure, effective testing, and proactive risk management in digital transformation initiatives. They also demonstrate the risks of underestimating the potential impact of technology failures on customers and the wider public.