Immersive Leadership Training

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Digital transformation training can help C-suite leaders overcome several challenges, including:

  1. Keeping up with rapidly evolving technologies and digital trends
  2. Understanding the impact of digital transformation on their business and industry
  3. Developing a clear digital strategy and roadmap for implementation
  4. Identifying new opportunities for growth and innovation
  5. Building the necessary skills and capabilities within their organization to successfully execute on digital transformation initiatives.

If CSuite leaders are trained properly, they can take advantage of several opportunities, such as:

  1. Improved customer experiences through the use of digital technologies
  2. Increased operational efficiency and cost savings through the automation of processes
  3. Greater agility and flexibility in responding to market changes and customer demands
  4. The ability to leverage data and analytics to gain new insights and drive better decision-making
  5. The development of new business models and revenue streams.

Here are some examples of how digital transformation training has impacted C-suite leaders:

  1. The Chief Marketing Officer (CMO) of a retail company attended a digital transformation training program and was able to use the knowledge gained to develop a new digital marketing strategy. This strategy resulted in a significant increase in online sales and improved customer engagement.
  2. The Chief Information Officer (CIO) of a healthcare organization completed a digital transformation certification program and was able to identify new opportunities for using digital technologies to improve patient outcomes. The organization was able to launch several new digital health initiatives as a result.
  3. The Chief Operating Officer (COO) of a manufacturing company attended a digital transformation workshop and was able to develop a new supply chain strategy that leveraged digital technologies such as IoT sensors and blockchain. This strategy resulted in significant cost savings and improved operational efficiency.

Course Outcomes

  • Understand the path, skills and measures needed for digital makeover: B2B, B2C, B2E
  • Build confidence on understanding digital trends and applicability to your own business
  • Differentiate global case-studies across different industries and functions to explore applicabilityat current place of work
  • Understand the impact of digital transformation on (re)defining operating model
  • Apply an end-to-end picture of digital transformation, eco-system of partners/ providers, roadmapfrom vision to execution and measurement
  • Assess digital channels and understand their strategic role versus tactical needs
  • Measure digital investment returns (TCO reduction versus Disruptive business model change)
  • Select the appropriate combination of strategies for your organisation
  • Establish self-learning pathway through use of tools and (free) digital learning portal catalogue
  • Takeaway Formula2GX Digital Beehive research methodology and ACE Experience framework foroutcome based journeys

Why you
should attend

In recent years we have seen some of the most innovative and exciting firms grow and developas a result of digital and technological advances. The world’s largest taxi firm owns no taxis,and one of the world’s leading hospitality firms owns no hotels. Yet, both firms have growninto household names by simply harnessing the power of innovation and technology to offersomething different, whilst directly engaging with their target audience through digital applications.What was once a channel for information is now a blend of experiences and opportunities.

The digital world has evolved at a phenomenal rate and allowed firms to revolutionise their practicesthrough technology and transform the way their customers interact with them. However, withsuch a fast pace of change it can be difficult to create a strategy for brands rather than just “react” to circumstances. Digitisation is blurring the lines between sectors and placing fresh demandson both leadership and organisational strategy. Many CEOs are choosing to lead the digitaltransformation themselves, particularly in industries that are being heavily disrupted as the wholeorganisation is impacted. This is an essential course for leaders to assist them in learning how to assess

Key areas to be covered in the programme and documentation



  • The Digital Revolution: Key stages influencing our today and tomorrow
  • Use-cases led approach to demystify digital technology trends across the value chain
  • Digital Foundations Key Blocks of the Transformative Digital Journey
  • Case Study Session: External Fortune 500 CXOs perspectives on Digital Transformation Speaker 1
  • Bringing Convergence to chaos created by silo-thinking
  • Practical Exercise: Hands-on #DigitalDIY exercises



  • Group Exercise: Benchmarking digital (channels) best practices for your company
  • Transformation Case Studies: How digital winners think and what you can do to learn from them, compete or collaborate
  • Zones (bringing best of the world): USA, Europe, BRICS, Rest of World
  • Case Study Session: External Fortune 500 CXOs perspectives on Digital Transformation Speaker 2
  • Changing mindset towards #DigitalStrategy and Execution of it
  • Being ready not just for today but also for tomorrow: Building a continuous Innovation mindset across organisation


Mac delivers results in a way that inspires trust. (compare Stephen M. R. Coveys definition of leadership.
Working with Mac is great. To me he was truly a trusted partner and advisor. He was closely collaborating with me and other senior stakeholders on our global transformation program. He was always bringing in great ideas combined with critical thinking and delivery mindset, which many leaders miss. I particularly liked his very structured approach to strategy & innovation combined with the will and capability to deliver innovation. To us he delivered great value in helping us with strategy, innovation scouting & delivery. But equally important – he always did it in an encouraging and fun way to ensure adoption and win-win across different functions
He has a unique ability to understand the complex internal organisation dynamics & market trends influence on the business. He always takes a collaborative approach to work and challenges constructively if needed.
I welcome future opportunities to work with him anytime.


Max Schubert

Global Digital Transformation Lead, DWS Group
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